June 2017

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Posted on June 27, 2017
Best Practices, Content Marketing, Uncategorized

As organizations start up their content marketing plans, there's often a lot of excitement over a new product, solution, or competitive positioning. Maybe you have a great campaign and are eager to launch it into the universe. This enthusiasm to tell the world about your company is great but, unfortunately, for some organizations, such efforts are "all about ME" and say nothing about the audience, i.e., the customer. The maxim Know thyself is critical, but content marketers need to also...

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Posted on June 1, 2017
Content Marketing

As noted in my previous post, “Why is Content King?” the Internet and the era of digital transformation has increased exponentially the volume of content created and consumed, changing how customers search, buy and communicate today. Viewers watch nearly five million hours of video each day on YouTube, and share 300 hours of video – every minute. In that same minute, more than four million text messages are sent in the US alone (Forrester Research) and The Weather Channel receives...

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