Author: Sherri Chien-Niclas

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Posted on June 1, 2017
Content Marketing

As noted in my previous post, “Why is Content King?” the Internet and the era of digital transformation has increased exponentially the volume of content created and consumed, changing how customers search, buy and communicate today. Viewers watch nearly five million hours of video each day on YouTube, and share 300 hours of video – every minute. In that same minute, more than four million text messages are sent in the US alone (Forrester Research) and The Weather Channel receives...

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Posted on April 7, 2017
Storytelling

There are two main drivers that make content “King.” The first one is quite obvious to everyone, and that is the Internet. The Internet has changed business models and leveled the playing field for all businesses since the mid-90s, allowing small companies to look and act like bigger businesses, and large companies to become more intimate with their customers as only smaller businesses had been capable of doing. It has created new economies of scale (Uber and Airbnb, for example, in the new...

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Posted on March 17, 2017
Best Practices, Content Marketing, Storytelling

The colors of a rainbow are typically thought to comprise the wavelengths of light visible to the human eye. There are actually more colors in a rainbow than there are atoms in our bodies, and what we can perceive is only a tiny fraction of the light encoded in the Universe. Luckily for us, the 1 – 100 million distinct colors we can see provide for a pretty amazing view of the world! In similar fashion, we should approach our...

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Posted on February 20, 2017
Content Marketing, Storytelling

Once upon a time in our very own Milky Way Galaxy, a young girl lived in the imagined world of books. She not only loved stories and tales of faraway travels, but also tried to capture the beauty of the real world with drawings and photographs. That young girl was me, a perfect example of how humans captivated each other with storytelling as soon as they could communicate. Most historians and psychologists believe that storytelling is one of the many...

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