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5 Content Marketing Mistakes to Avoid

Simply defined, content marketing is a strategic approach to creating relevant and consistent content. It’s targeting a specific audience with the right message, in the right channel and at the right time. Organizations – from small business to large enterprises and major brands – are embracing content marketing; in fact, 86% of B2B marketers report that their organizations are using content marketing, and 70% of them are creating more content than they did one year ago, according to the Content Marketing...