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Know Thy Audience

As organizations start up their content marketing plans, there's often a lot of excitement over a new product, solution, or competitive positioning. Maybe you have a great campaign and are eager to launch it into the universe. This enthusiasm to tell the world about your company is great but, unfortunately, for some organizations, such efforts are "all about ME" and say nothing about the audience, i.e., the customer. The maxim Know thyself is critical, but content marketers need to also...